World Cup Women’s Basketball
Switzerland’s MIES – World Cup Women’s Basketball FIBA has seen unprecedented broadcast, attendance, digital, and social media figures from the FIBA World Cup Women’s Basketball 2022, which took place in Sydney, Australia, confirming the continuous development and interest in women’s basketball globally.
There were 1.1 billion impressions and 14 million interactions across worldwide social platforms, which was five times more than in 2018, as well as half a billion video views, which was seven times more than the previous World Cup Women’s Basketball.
Throughout 2022, the @FIBAWWC social accounts doubled, while the official World Cup Women’s Basketball website had 1.5 million visitors, indicating a near-100 percent growth and almost tripling the peak viewership from the 2018 tournament in Tenerife.
On the broadcast side, record-breaking viewership increases in key markets set new standards for women’s basketball at the World Cup Women’s Basketball. The tournament drew 500,000 spectators in the host nation, but viewership in the United States quadrupled despite the time difference, with ESPN serving as the broadcast partner in both countries. Meanwhile, Chinese fans were gripped by their team’s valiant march to the final, with the tournament’s overall viewing reach (CCTV-5 and Tencent) topping 750 million.
The final between China and the United States was seen by nearly 18 million people in China on CCTV-5, with additional 23 million video views produced on Tencent. With 145,000 fans, the FIBA World Cup Women’s Basketball 2022 had the greatest attendance in the competition’s history.
“We are really pleased with the remarkable performance of the FIBA World Cup Women’s Basketball 2022,” FIBA Secretary General Andreas Zagklis remarked.
“The record audience, as well as unparalleled numbers across broadcast, internet, and social media, demonstrated once again that there is a worldwide thirst for the women’s game.” FIBA’s continuous investment will assure its commitment to elevating the premier event of the international game to even higher heights, in accordance with our strategic goal, Women in Basketball.
“I’d like to congratulate the whole Local Organizing Committee in Sydney and the FIBA crew for their hard work, devotion, and first-rate execution of this world-class tournament.”
The United States won FIBA’s flagship women’s tournament for the fourth time in a row, while China finished second, collecting their first World Cup Women’s Basketball odds medal since 1994, an inspiring Australia finished third, and Canada finished fourth.
The 2022 FIBA Women’s Basketball World Cup
The 19th edition of FIBA’s most prestigious women’s tournament, the FIBA Women’s Basketball World Cup 2022, took place from September 22 to October 1 in Sydney, Australia. The NSW Government is supporting the FIBA Women’s Basketball World Cup 2022 via its major events and tourist agency, Destination NSW, and the Office of Sport.
Visit womensbasketballworldcup/2022 for more information, or follow FIBA Women’s Basketball World Cup 2022 on Facebook, Twitter, Instagram, and YouTube.
